Monday, May 25, 2020




Taking a Break and Finding New Fears

Author: Steve Moskal

Shelley told me enough was enough. I needed to take a few days off to catch a breather from the last three months of trade show and event craziness. After all, she said, there never seems to be a good time and “you keep telling me the next two months will be just as busy”.


So what better way to relax and recharge for a few days than to continually expose myself to my two biggest fears: heights and being in confined spaces.

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Number of views (1119)




Eyes on the Skies and Pass the Towels

Author: Steve Moskal

I have never been to a wedding with an outdoor ceremony.


The ones I’ve seen on television and in the movies, the weather is always perfect. The ceremony usually takes place on a tropical island or other sunny, weather-predictable location.


My niece and her fiancée decided to have an outdoor wedding in northern Michigan in October. The ceremony and reception were at a golf and ski resort. The setting was the top of the ski hill overlooking miles of fall colors in full force. They probably knew they were rolling the dice when it came to weather. I mean, it can snow up there this time of year.

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Number of views (1085)
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Categories: Events, Planning

Tags: Gaylord, MI, Weddings




Accidents and Trade Shows - They Happen. Are You Ready?

Author: Steve Moskal

No one ever plans to get into a car accident. You also never know where and when you will need the advice and sage knowledge of an expert.


In almost 40 years of driving, I am fortunate to have been involved in only a few minor bumper taps. None involved an injury more significant than being shaken up a bit. This is a true blessing considering all the miles I’ve driven as a salesperson in the Midwest, covering Illinois, Wisconsin, Indiana and Michigan for many years.

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Number of views (1702)




Team Prairie

Author: Steve Moskal

Twenty years is a long time, but when you are busy doing whatever it is you do, it can pass in the blink of an eye.


Hard to believe it was just 20 years ago (1994) when O.J. Simpson fled from Los Angeles police in the now iconic, low-speed chase in his white Ford Bronco. Major League Baseball could not finish their season because of a strike and the Dow Jones hit a record high of 3,978.36. The first national conference to discuss the growing Information Superhighway was presided over by Vice President, Al Gore.


President Bill Clinton called for major Health Care Reform in his first State of the Union Address and Harry Styles, member of One Direction, was born. Yikes!

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Number of views (882)




Can Event Marketing Be Truly Sustainable? Part Two

Author: Steve Moskal

A few weeks ago, Part One of this blog was published (see below).


I suggested that exhibitors and supplier partners have to do more to become eco-friendly and avoid needlessly wasting Earth’s natural resources. While face-to-face marketing isn’t ecologically sustainable now, our industry continues to move in the right direction.

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Number of views (1015)




Can Event Marketing Be Truly Sustainable? Part One

Author: Steve Moskal

In an effort not to run on with a long blog, I’m going to divide this article into two parts. Check back in a week or so for part two.


According to GES’ recently published 2013 “Trend Tracker” when it comes to design, sustainability should be on the minds of exhibitors and how they relate to their customers. About sustainability, it reads:


“Having an eco-friendly event footprint might have been optional a few years ago. But now it’s often a must. Recycling has become a way of life for many of us, at home and on the job. The event industry is catching up - and customers are taking note of which brands are going green, which aren’t, and which say that they are going green but they’re not.”

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Number of views (817)




Winter Blues and Convertibles

Author: Steve Moskal

Every February in Chicago, when the winter doldrums start to really take hold and everyone is sick and tired of cloudy, gray days, the Chicago Auto Show moves into McCormick Place for a 10-day stay. The Chicago show is billed as the largest in the world and has been going on for over 100 years.


The 2013 version took over both the north and south McCormick buildings. For those of you who have never been to a consumer-attended auto show like this, it’s really quite a different experience from a traditional “business to business” event.

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Number of views (961)




An Open Letter

Author: Steve Moskal

Dear Marketing Managers, Vice Presidents, CFOs and anyone associated with hiring personnel to manage trade shows and marketing events,


I realize the importance of trade shows varies from company to company and organization to organization. For some, it is the lifeblood of their marketing program and the way they either gather prospects or spend quality time with existing customers. For others, it seems just to be a necessary evil where they “have to show up because everyone else does” or a last minute decision as to whether it is in the budget or not.

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Number of views (801)

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«May 2020»

Recent Posts

Inspector Gadget Redux
Tennis Courts and Trade Shows
North to Alaska - Two Different Experiences
Finding Your Inner Trade Show Self
Taking a Break and Finding New Fears
Sharing Anniversaries, Surviving Bumps and Looking Forward
Eyes on the Skies and Pass the Towels
Drayage is Everywhere
Exhibiting in the United States - a Whole Different World
There Goes the Neighborhood?
English Ivy and Creating Opportunities
Wait! Wait! No, Don't Wait
A Walk in the Woods (does a body and mind good)
Do You Need a Creative Kick?
Accidents and Trade Shows - They Happen. Are You Ready?
Is Your Competition Out-Gaming You?
Do You Know the "Basic 10"?
Expertise Needed in Aisle Eight
Planning Ahead Can Be Easier on the Feet
Has It Really Been This Long?
Wrinkled Fabric and Shipping Labels
Discovery! Is There an App For That?
The Trade Shows of September Come Early
I Got It. Sure You Do.
Viva La Difference
Prepare Yourself
We're Not Just Being Nosy
Is It Getting Too Complicated to Remain Loyal?
Lose Some Weight in the New Year
Establishing Budgets and Saving Money in 2016
It's Cooler by the Lake
Training Your Exhibit Staff, Easy as 1, 2, 3, 4!
Time to Vent! (Or, Put That Linkedin Down)
Still Crazy
I Was Amazoned!
Don't Cut Off Your Nose to Spite Your Face (Or, Don't Let Material Handling Freeze the Sales Process)
The Case for Building a Better Treehouse
It Only Takes Money!
Nickels and Dimes
Kissing Frogs, Finding Princes and Trade Show Success
Tech Talk
Team Prairie
Check This Out
Going Smaller? Stay Realistic!
Captivate Like Elmore Leonard
Pixilated About Pixelation?
Can Event Marketing Be Truly Sustainable? Part Two
Can Event Marketing Be Truly Sustainable? Part One
Unexpected Item in the Bagging Area
Don't Drive Thru Please!
Again and Again, Then One More Time
Winter Blues and Convertibles
My Trade Show With Marilyn
A Must-Read For All Trade Show Exhibitors
It Wasn't Raining When Noah Built the Ark
An Open Letter
First Blog: Baby Steps
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