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19

Jul

2013

Can Event Marketing Be Truly Sustainable? Part Two

Author: Steve Moskal

A few weeks ago, Part One of this blog was published (see below).

 

I suggested that exhibitors and supplier partners have to do more to become eco-friendly and avoid needlessly wasting Earth’s natural resources. While face-to-face marketing isn’t ecologically sustainable now, our industry continues to move in the right direction.

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19

Jun

2013

Can Event Marketing Be Truly Sustainable? Part One

Author: Steve Moskal

In an effort not to run on with a long blog, I’m going to divide this article into two parts. Check back in a week or so for part two.

 

According to GES’ recently published 2013 “Trend Tracker” when it comes to design, sustainability should be on the minds of exhibitors and how they relate to their customers. About sustainability, it reads:

 

“Having an eco-friendly event footprint might have been optional a few years ago. But now it’s often a must. Recycling has become a way of life for many of us, at home and on the job. The event industry is catching up - and customers are taking note of which brands are going green, which aren’t, and which say that they are going green but they’re not.”

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Number of views (1804)
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