It started as a quick, “How are you doing?” phone call. Our client just finished her first full year of managing the company’s trade shows and events (among other things).

“If you told me a year and a half ago all the things I didn’t know, that I know now, I really would not have believed you.” She went on, “And all the unknowns? For my first show, I thought it was insane to pay for padding under the carpet. The sales people called me at the show open on a Sunday and started yelling at me about how their knees and feet were killing them.”

“Talk about a lesson learned,” she said.