A number of years ago, I published two blogs on event marketing and sustainability (part one and part two). Here we are, post-COVID, our industry is coming back and we are once again talking about the same idea - thinking green and saving some green.

Organizations are looking for ways to demonstrate they’re socially and environmentally responsible. A successful trade show program can “reuse and recycle”, so I’m going to make a suggestion and provide an opportunity.

In an effort not to run on with a long blog, I’m going to divide this article into two parts. Check back in a week or so for part two.

According to GES’ recently published 2013 “Trend Tracker” when it comes to design, sustainability should be on the minds of exhibitors and how they relate to their customers. About sustainability, it reads:

“Having an eco-friendly event footprint might have been optional a few years ago. But now it’s often a must. Recycling has become a way of life for many of us, at home and on the job. The event industry is catching up - and customers are taking note of which brands are going green, which aren’t, and which say that they are going green but they’re not.”