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Dec

2015

Establishing Budgets and Saving Money in 2016

Author: Steve Moskal

Every year when December rolls around, we generally are talking with customers and prospects about one of three things....

 

For the first conversation, there is money left in the budget that needs to be spent. Sometimes the funds are used as a deposit for a project that needs to start after the first of the year. Or, there’s a flourish of activity to get artwork or invoices together by a certain date in December, so the project can either be delivered and paid for, or simply paid for by the end of the year. 

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26

Jun

2015

Training Your Exhibit Staff, Easy as 1, 2, 3, 4!

Author: Steve Moskal

What seems like more than a lifetime ago, there were only three sales organizations in the United States for a revolutionary product, the Nomadic Instand. I was fortunate enough to work for one of them.

 

For those of you who might not know the history of the Instand, it was the first self-locking “pop-up” style display. In fact, Nomadic invented the portable display as we know it today, and was mentioned in Exhibitor Magazine’s “10 Ideas that Changed the Trade Show Industry, in 2007. But that’s a whole other story.

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