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4

Mar

2020

Inspector Gadget Redux

Author: Steve Moskal

To say it's been busy the last few months at Prairie is an understatement. During the show season, Prairie is an “all hands on deck” team. My hands have been on deck more this January and February than I can remember.

 

Our Store and Ship clients seem to be on heavier and tighter show schedules this year and I have found myself pitching in on display inspections. Each display is set-up and inspected after each show/event to make sure all is good for the next use.

 

We see display properties come back to our dock in a variety of conditions, from okay to missing or broken parts. Graphics usually need to be cleaned or steamed and refolded, depending on if they are rollable panels or fabric. The trade show floor is probably one of the dustiest and dirtiest places around. That dust and dirt usually ends up on your display and graphics and in your cases.

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Number of views (3969)

14

Aug

2014

Kissing Frogs, Finding Princes and Trade Show Success

Author: Steve Moskal

A customer new to exhibiting visited our showroom last week. We talked about her goals for the event and some of the ways she could present her message.

 

We also discussed the basic 4-step process that can work effectively in a smaller environment.... Attract, Engage, Qualify and Action. We also talked about sales being a numbers game, no matter what you are selling. Whoever said you have to kiss a lot of frogs to find your prince, had it right. Successfully coming away with qualified leads or sales at a trade show is no different.

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Number of views (2387)

23

Oct

2013

Going Smaller? Stay Realistic!

Author: Steve Moskal

Over the years, clients have purchased a lot of 10’ and 20’ inline properties from Prairie. We’ve also updated graphics on these properties, and other systems. 

 

An experienced exhibit/marketing professional will tell you that participating at a trade show in an inline space is very different from exhibiting in islands and peninsulas. The amount of time spent with attendees is usually shorter. Group presentations can be challenging and there is definitely not a lot of room for specialty furniture and seating areas. 

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Number of views (2477)
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Categories: Goals, Inline Displays, Rentals

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