Friday, December 06, 2019
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1

Oct

2019

North to Alaska - Two Different Experiences

Author: Steve Moskal

My father served in the U.S. Army from 1952 to 1954 during the Korean conflict. While the majority of his platoon was sent overseas, he and a few others in his company were deployed to the Alaskan Territory (Alaska did not become a state until 1959) to guard Elmendorf Air Force Base, outside of Anchorage.


The United States, and the then Soviet Union, were in the height of the Cold War. Only 90 miles separated the territory from the Soviets so he was involved in several maneuvers that took his company to some of the most extreme conditions the region had to offer.

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Number of views (218)

9

Jul

2019

Finding Your Inner Trade Show Self

Author: Steve Moskal

My lovely wife has been faithfully going to yoga classes a few times a week for several years. She swears it has helped with her balance, strengthened her core and reduced the stress and strain of daily living. She keeps telling me, I have to go too.

 

“Whatever you are doing for your core,” she said “ain’t working.” Ouch.

 

A few weeks ago, Shelley informed me she had a free pass, so I was going and that was that.

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Number of views (394)

12

Apr

2019

Taking a Break and Finding New Fears

Author: Steve Moskal

Shelley told me enough was enough. I needed to take a few days off to catch a breather from the last three months of trade show and event craziness. After all, she said, there never seems to be a good time and “you keep telling me the next two months will be just as busy”.

 

So what better way to relax and recharge for a few days than to continually expose myself to my two biggest fears: heights and being in confined spaces.

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Number of views (638)

18

Dec

2018

Sharing Anniversaries, Surviving Bumps and Looking Forward

Author: Steve Moskal

Twenty-five years ago (1994), Amazon sold its first book and Yahoo! was the go-to search tool (Do you Yahoo!?). There was a Major League Baseball strike, and Prairie Display/Chicago was incorporated as a company.

 

So the year Forrest Gump and The Lion King came to movie theaters, Prairie launched into the trade show and event world. We started with a vision of providing the best portable/modular display products, services and large format graphics, used at trade shows and other face-to-face marketing events.

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Number of views (841)

16

Oct

2018

Eyes on the Skies and Pass the Towels

Author: Steve Moskal

I have never been to a wedding with an outdoor ceremony.

 

The ones I’ve seen on television and in the movies, the weather is always perfect. The ceremony usually takes place on a tropical island or other sunny, weather-predictable location.

 

My niece and her fiancée decided to have an outdoor wedding in northern Michigan in October. The ceremony and reception were at a golf and ski resort. The setting was the top of the ski hill overlooking miles of fall colors in full force. They probably knew they were rolling the dice when it came to weather. I mean, it can snow up there this time of year.

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Number of views (788)
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Categories: Events, Planning

Tags: Gaylord, MI, Weddings

6

Sep

2018

Drayage is Everywhere

Author: Steve Moskal

While it isn’t officially the end of summer in the Midwest, there is a rush to get all things “summer” done before Labor Day. Never mind that there are three more weeks of the actual season. Midwesterners have mistakenly accepted that we only deserve three months of bearable weather, not even one or two weeks more.

 

So that, combined with school starting up and the exodus of the college-aged work force from resort towns - leaving no one to run go-cart tracks and wait tables - means one last lap in proverbial summer pool.

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Number of views (1019)

15

Jun

2018

Exhibiting in the United States - a Whole Different World

Author: Steve Moskal

The world has moved a block away from Prairie, right here in Elmhurst.

 

We have a new neighbor in our business park. They’ve constructed a 25’ tall stainless steel sculpture of a globe. Originally it stood outside of Sears (Willis) Tower in Chicago, which is undergoing extensive renovations. Our neighboring business, involved with those renovations, removed the structure and reconstructed it on the front lawn of their production facilities, about 100 yards from Prairie’s front door.

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Number of views (1080)

18

Apr

2018

There Goes the Neighborhood?

Author: Steve Moskal

Sears is closing their last store located within the city of Chicago.

 

It is the one on the northwest side at the Six Corners area. That’s where Irving Park Road, Cicero and Milwaukee avenues intersect, creating a hub of retail and commercial activity that has anchored the northwest side neighborhood, known as Portage Park. The history of the name dates back to the French explorers. The explorers and their Native American guides would portage canoes across the area, linking the Chicago River on the east and the Des Plaines River to the west.

 

It is also where I grew up.

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Number of views (2083)

14

Mar

2018

English Ivy and Creating Opportunities

Author: Steve Moskal

“Anyone who stops learning is old, whether at twenty or eighty.”

— Henry Ford

 

The worlds of design, art and graphic production have all evolved very rapidly over the past 20 to 25 years. It has never been easier to create what you can visualize, then produce it at what seems like lightning speed.

 

Perhaps, though, we are losing the art of creating imagery using paint, pencil and paper.

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Number of views (1434)

14

Dec

2017

Wait! Wait! No, Don't Wait

Author: Steve Moskal

I was recently wrapping up a meeting with Joe Matillaro, one of our transportation and logistics partners from Superior Logistics. We were going over an upcoming, tight show schedule for a client to ensure we had enough time between events for advance warehouse delivery.

 

“I just want to remind you that ELDs are here, as of December 18,” Joe said.

 

“ELDs?” I was a bit puzzled. “What are they?”

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Number of views (1369)

16

Nov

2017

A Walk in the Woods (does a body and mind good)

Author: Steve Moskal

For the Japanese culture, Shinrin-yoku, walking or staying in forests in order to promote health, is a major form of relaxation.

 

Studies have shown that practicing Shinrin-yoku can ease feelings of hostility or depression, and may even help decrease the risk of psychological stress-related diseases.

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Number of views (1031)

17

Oct

2017

Do You Need a Creative Kick?

Author: Steve Moskal

If you ascribe to the notion that moving every seven years helps alleviate “stuff” accumulated during that time, then I have accomplished that task three times over, especially with our most recent move.

 

And boy, did we find, and get rid of, a lot of “stuff”.

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Number of views (1156)

19

Jul

2017

Accidents and Trade Shows - They Happen. Are You Ready?

Author: Steve Moskal

No one ever plans to get into a car accident. You also never know where and when you will need the advice and sage knowledge of an expert.

 

In almost 40 years of driving, I am fortunate to have been involved in only a few minor bumper taps. None involved an injury more significant than being shaken up a bit. This is a true blessing considering all the miles I’ve driven as a salesperson in the Midwest, covering Illinois, Wisconsin, Indiana and Michigan for many years.

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Number of views (1316)

19

Jun

2017

Is Your Competition Out-Gaming You?

Author: Steve Moskal

Can anyone think of a for profit or non-profit entity that operates as a true monopoly?

 

You remember the word monopoly from your economics class that you struggled to stay awake in, don’t you?  A monopoly occurs when a company or group has exclusive control over a commodity or service. Yes, Monopoly is also a great board game. There is no sweeter feeling than sending three of your closest friends into Hasbro bankruptcy.

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Number of views (1057)

23

May

2017

Do You Know the "Basic 10"?

Author: Steve Moskal

If you spend any time researching the planning and execution of a successful trade show program, you’ll discover no shortage of material on the subject. Publications like Exhibitor Magazine, Exhibit City News and Trade Show Executive are great sources, along with the EDPA. There are countless social media pages and blogs devoted to industry best practices.

 

Much of what I find seems to be information that’s recycled and republished. Even so, most is good, sound advice based on statistical evidence and experience. Many of these sources have been useful in putting together some of my writing.

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Number of views (713)

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Recent Posts

North to Alaska - Two Different Experiences
Finding Your Inner Trade Show Self
Taking a Break and Finding New Fears
Sharing Anniversaries, Surviving Bumps and Looking Forward
Eyes on the Skies and Pass the Towels
Drayage is Everywhere
Exhibiting in the United States - a Whole Different World
There Goes the Neighborhood?
English Ivy and Creating Opportunities
Wait! Wait! No, Don't Wait
A Walk in the Woods (does a body and mind good)
Do You Need a Creative Kick?
Accidents and Trade Shows - They Happen. Are You Ready?
Is Your Competition Out-Gaming You?
Do You Know the "Basic 10"?
Expertise Needed in Aisle Eight
Planning Ahead Can Be Easier on the Feet
Has It Really Been This Long?
Wrinkled Fabric and Shipping Labels
Discovery! Is There an App For That?
The Trade Shows of September Come Early
I Got It. Sure You Do.
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Prepare Yourself
We're Not Just Being Nosy
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