A number of years ago, I published two blogs on event marketing and sustainability (part one and part two). Here we are, post-COVID, our industry is coming back and we are once again talking about the same idea - thinking green and saving some green.
Organizations are looking for ways to demonstrate they’re socially and environmentally responsible. A successful trade show program can “reuse and recycle”, so I’m going to make a suggestion and provide an opportunity.
This year, 2022, has probably been the most challenging many in the trade show and event worlds have faced. There have been shortages of materials and labor, increased costs, ROI uncertainty and challenges managing expectations.
And speaking of cost increases, UPS is raising rates about 7%. This follows unprecedented increases over the last year in regular OTR freight and material handling. And don’t get me started on material handling.