Tuesday, September 21, 2021




Planning Ahead Can Be Easier on the Feet

Author: Steve Moskal

A friend of mine ran his first marathon last fall.


He set the goal of successfully finishing the race almost two years earlier. He started with 5k races. I know the first few were more walking than running, as my friend was not an experienced runner, and had been a smoker for several years.


From 5ks, he went to 10ks and then two half marathons before tackling the final goal. When I asked why he started preparing so far in advance, he said his goals were to finish, finish with what he felt was a reasonable time, and to come away without any injuries. 

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Wrinkled Fabric and Shipping Labels

Author: Steve Moskal

There never will be a shortage of advice, paid or free, when it comes to managing a successful trade show program. Go ahead, Google it or go to your choice of exhibit industry social media groups.


They are all there: ship to advance warehouse, take advantage of discount deadlines for ordering show services and audio visual, get the better carpet padding, bring extra extension cords, wear comfortable shoes, blah, blah, blah, and on and on.

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Tech Talk

Author: Steve Moskal

“How do you use technology in your trade show program?”


That was the topic at the last meeting of the Midwest Exhibit and Event Professionals. The panel working through the discussion was comprised of two seasoned trade show coordinators, a consultant and an industry supplier.


There was discussion about using iPads to gather prospect data, the pros and cons of wireless internet on the show floor, and the potential cost saving involved in using large monitors for messaging as opposed to static graphics.

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Number of views (1698)
«September 2021»

Recent Posts

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Finding Your Inner Trade Show Self
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Expertise Needed in Aisle Eight
Planning Ahead Can Be Easier on the Feet
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I Got It. Sure You Do.
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