Saturday, May 25, 2019
    Back
   
Blog  >  Details

18

Apr

2018

There Goes the Neighborhood?

Author: Steve Moskal

Sears is closing their last store located within the city of Chicago.

 

It is the one on the northwest side at the Six Corners area. That’s where Irving Park Road, Cicero and Milwaukee avenues intersect, creating a hub of retail and commercial activity that has anchored the northwest side neighborhood, known as Portage Park. The history of the name dates back to the French explorers. The explorers and their Native American guides would portage canoes across the area, linking the Chicago River on the east and the Des Plaines River to the west.

 

It is also where I grew up.

Comments (0)
Number of views (1390)

14

Mar

2018

English Ivy and Creating Opportunities

Author: Steve Moskal

“Anyone who stops learning is old, whether at twenty or eighty.”

— Henry Ford

 

The worlds of design, art and graphic production have all evolved very rapidly over the past 20 to 25 years. It has never been easier to create what you can visualize, then produce it at what seems like lightning speed.

 

Perhaps, though, we are losing the art of creating imagery using paint, pencil and paper.

Comments (0)
Number of views (1078)

16

Nov

2017

A Walk in the Woods (does a body and mind good)

Author: Steve Moskal

For the Japanese culture, Shinrin-yoku, walking or staying in forests in order to promote health, is a major form of relaxation.

 

Studies have shown that practicing Shinrin-yoku can ease feelings of hostility or depression, and may even help decrease the risk of psychological stress-related diseases.

Comments (0)
Number of views (769)

23

May

2017

Do You Know the "Basic 10"?

Author: Steve Moskal

If you spend any time researching the planning and execution of a successful trade show program, you’ll discover no shortage of material on the subject. Publications like Exhibitor Magazine, Exhibit City News and Trade Show Executive are great sources, along with the EDPA. There are countless social media pages and blogs devoted to industry best practices.

 

Much of what I find seems to be information that’s recycled and republished. Even so, most is good, sound advice based on statistical evidence and experience. Many of these sources have been useful in putting together some of my writing.

Comments (0)
Number of views (489)

12

Apr

2017

Expertise Needed in Aisle Eight

Author: Steve Moskal

“Excuse me. Do you work here?”

 

“Me?” I pointed to myself. I had to juggle the 12-pack of soda and jar of peanut butter I was holding. My shopping trips involve very basic needs.

 

“Do you know where the Saran Wrap is?”

 

I checked to see if I was wearing a blue polo shirt with a store logo and a name tag. Nope.

 

“I don’t work here, but I’m sure we can find it together,” I said.

Comments (0)
Number of views (551)

28

Dec

2016

Has It Really Been This Long?

Author: Steve Moskal

In January, I will be celebrating 34 years of being involved in the trade show industry. Yep, in January of 1983, I was introduced to the Nomadic Instand. The Instand, according to Exhibitor Magazine was one of the “10 Ideas That Changed the Trade Show Industry”.

 

If I would’ve known 34 years later I would still be involved with that same product, along with a library of different types of useful tools and services, I would’ve committed myself, right then and there.

Comments (0)
Number of views (488)

16

Nov

2016

Wrinkled Fabric and Shipping Labels

Author: Steve Moskal

There never will be a shortage of advice, paid or free, when it comes to managing a successful trade show program. Go ahead, Google it or go to your choice of exhibit industry social media groups.

 

They are all there: ship to advance warehouse, take advantage of discount deadlines for ordering show services and audio visual, get the better carpet padding, bring extra extension cords, wear comfortable shoes, blah, blah, blah, and on and on.

Comments (0)
Number of views (488)

6

May

2016

Prepare Yourself

Author: Steve Moskal

A few months ago, I did something that I had been meaning to do for years. I joined a local Toastmasters club.

 

Toastmasters is an international organization with local clubs, where members give speeches that are in turn evaluated and critiqued by their fellow members. It’s been around since the 1920s. Some of the more famous Toastmasters have included actor and comedian Tim Allen, former Boston Celtics player and coach K.C. Jones and the venerable Dr. Spock, Leonard Nimoy. There have also been many noted politicians and business leaders, including the founder of Mrs. Field’s Cookies. Sweet!

Comments (0)
Number of views (405)

7

Feb

2013

My Trade Show With Marilyn

Author: Steve Moskal

I recently watched the 2011 movie “My Week with Marilyn”. The movie is about a young intern on a movie set in England. Marilyn Monroe is one of the actors and the intern is assigned to keep Marilyn company and get her to the set on time.

 

Marilyn is difficult to work with.  All the people affiliated with the production get so frustrated with Marilyn’s erratic and unprofessional behavior that they begin to do anything necessary to get her to show up, say her lines correctly and get the film produced.

Comments (0)
Number of views (378)

3

Jan

2013

An Open Letter

Author: Steve Moskal

Dear Marketing Managers, Vice Presidents, CFOs and anyone associated with hiring personnel to manage trade shows and marketing events,

 

I realize the importance of trade shows varies from company to company and organization to organization. For some, it is the lifeblood of their marketing program and the way they either gather prospects or spend quality time with existing customers. For others, it seems just to be a necessary evil where they “have to show up because everyone else does” or a last minute decision as to whether it is in the budget or not.

Comments (0)
Number of views (404)

28

Dec

2012

First Blog: Baby Steps

Author: Steve Moskal

About ten years ago, a close associate urged me to start writing a book based on my experiences in sales and the trade show and event industries. I tried. There are several dozen pages along with edits and rewrites stored on my computer and backed up on a hard drive. I learned that being an author involves time and dedication to the task. When raising a family and running a business, those are two luxuries that are in short supply.

Comments (0)
Number of views (410)

Sign Up For Our Blog

«May 2019»
SunMonTueWedThuFriSat
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Recent Posts

Taking a Break and Finding New Fears
Sharing Anniversaries, Surviving Bumps and Looking Forward
Eyes on the Skies and Pass the Towels
Drayage is Everywhere
Exhibiting in the United States - a Whole Different World
There Goes the Neighborhood?
English Ivy and Creating Opportunities
Wait! Wait! No, Don't Wait
A Walk in the Woods (does a body and mind good)
Do You Need a Creative Kick?
Accidents and Trade Shows - They Happen. Are You Ready?
Is Your Competition Out-Gaming You?
Do You Know the "Basic 10"?
Expertise Needed in Aisle Eight
Planning Ahead Can Be Easier on the Feet
Has It Really Been This Long?
Wrinkled Fabric and Shipping Labels
Discovery! Is There an App For That?
The Trade Shows of September Come Early
I Got It. Sure You Do.
Viva La Difference
Prepare Yourself
We're Not Just Being Nosy
Is It Getting Too Complicated to Remain Loyal?
Lose Some Weight in the New Year
Establishing Budgets and Saving Money in 2016
So...
It's Cooler by the Lake
Training Your Exhibit Staff, Easy as 1, 2, 3, 4!
Time to Vent! (Or, Put That Linkedin Down)
Still Crazy
I Was Amazoned!
Don't Cut Off Your Nose to Spite Your Face (Or, Don't Let Material Handling Freeze the Sales Process)
The Case for Building a Better Treehouse
It Only Takes Money!
Nickels and Dimes
Kissing Frogs, Finding Princes and Trade Show Success
Tech Talk
Team Prairie
Connections
Check This Out
Going Smaller? Stay Realistic!
Captivate Like Elmore Leonard
Pixilated About Pixelation?
Can Event Marketing Be Truly Sustainable? Part Two
Can Event Marketing Be Truly Sustainable? Part One
Unexpected Item in the Bagging Area
Don't Drive Thru Please!
Again and Again, Then One More Time
Winter Blues and Convertibles
My Trade Show With Marilyn
A Must-Read For All Trade Show Exhibitors
It Wasn't Raining When Noah Built the Ark
An Open Letter
First Blog: Baby Steps
| Terms Of Use | Privacy Statement
Copyright 2012-2019 by Prairie Display/Chicago