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5

Jan

2016

Lose Some Weight in the New Year

Author: Steve Moskal

It started as a quick, “How are you doing?” phone call. Our client just finished her first full year of managing the company’s trade shows and events (among other things).

 

“If you told me a year and a half ago all the things I didn’t know, that I know now, I really would not have believed you.” She went on, “And all the unknowns? For my first show, I thought it was insane to pay for padding under the carpet. The sales people called me at the show open on a Sunday and started yelling at me about how their knees and feet were killing them.”

 

“Talk about a lesson learned,” she said.

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Number of views (1916)

19

Jul

2013

Can Event Marketing Be Truly Sustainable? Part Two

Author: Steve Moskal

A few weeks ago, Part One of this blog was published (see below).

 

I suggested that exhibitors and supplier partners have to do more to become eco-friendly and avoid needlessly wasting Earth’s natural resources. While face-to-face marketing isn’t ecologically sustainable now, our industry continues to move in the right direction.

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Number of views (1972)
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