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17

Oct

2017

Do You Need a Creative Kick?

Author: Steve Moskal

If you ascribe to the notion that moving every seven years helps alleviate “stuff” accumulated during that time, then I have accomplished that task three times over, especially with our most recent move.

 

And boy, did we find, and get rid of, a lot of “stuff”.

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16

Dec

2014

Don't Cut Off Your Nose to Spite Your Face (Or, Don't Let Material Handling Freeze the Sales Process)

Author: Steve Moskal

“Don’t cut off your nose to spite your face,” was a phrase I heard my grandmother say from time to time. It’s not used too often these days but it literally means, don’t go ahead with an action that could make things worse for you farther down the road. This is especially true if the action is done as a quick reaction, out of anger or not thought through.

 

I wanted to say this to a long-time customer the other day. In 2015, they plan on pulling out of three of the major shows they do annually because, “the CFO doesn’t like the fact that material handling costs are as high as they are and are not something that can be predicted and budgeted for,” (sic).

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19

Jul

2013

Can Event Marketing Be Truly Sustainable? Part Two

Author: Steve Moskal

A few weeks ago, Part One of this blog was published (see below).

 

I suggested that exhibitors and supplier partners have to do more to become eco-friendly and avoid needlessly wasting Earth’s natural resources. While face-to-face marketing isn’t ecologically sustainable now, our industry continues to move in the right direction.

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