Tuesday, July 23, 2019

13

May

2015

Time to Vent! (Or, Put That Linkedin Down)

Author: Steve Moskal

In the movie “Glengarry Glen Ross”, Alec Baldwin’s sales manager character calls out the sales staff. “Put that coffee down. Coffee is for closers only.” (Warning: Don’t click on the link unless you want to hear some very foul language!)

 

Well, it’s time to “put that social media down.” Yes, I’m talking about the hours being spent on LInkedIn and Facebook. Clicking on links to regurgitated, baseless, short articles that are lulling folks into thinking they’re becoming an expert just by reading and re-posting.

Comments (0)
Number of views (731)

28

Jan

2015

I Was Amazoned!

Author: Steve Moskal

For years, I have been fighting the urge to use Amazon as my “go to” source for purchasing items I need for home or the office. My friends keep telling me it’s super easy and saves time and money.

 

For the most part, I just like seeing a product before I buy it. If I can put it in my hands and read the package, all the better. As a member of a chamber of commerce, I prefer to support local businesses when it makes sense. Money that is spent in a community, generally stays in that community and promotes jobs, the local economy, little league teams, etc.

Comments (0)
Number of views (466)

13

Dec

2013

Connections

Author: Steve Moskal

Earlier this year, I met Alberta Bell by chance.

 

Walking down the hallway of the extended care floor at a nursing home, I smiled and said hello as I passed her, seated in a wheelchair.

 

“Hello!” she barked back. “I’m Alberta Bell and I was named after my uncle. His name was Albert.”

 

“Oh really?” I turned, and introduced myself. “I’m pretty sure my mother named me Steve because she liked Steve Allen.” 

Comments (0)
Number of views (483)

15

Nov

2013

Check This Out

Author: Steve Moskal

In May, I posted a commentary on why I thought certain retailers were missing the boat by offering customers the option of using self-checkout lanes.

 

I wrote that in an effort to speed up the process and reduce labor, these retailers were actually creating distance between the value they provide and the customer’s perception of their overall experience.

Comments (0)
Number of views (445)

19

Jul

2013

Can Event Marketing Be Truly Sustainable? Part Two

Author: Steve Moskal

A few weeks ago, Part One of this blog was published (see below).

 

I suggested that exhibitors and supplier partners have to do more to become eco-friendly and avoid needlessly wasting Earth’s natural resources. While face-to-face marketing isn’t ecologically sustainable now, our industry continues to move in the right direction.

Comments (0)
Number of views (567)

19

Jun

2013

Can Event Marketing Be Truly Sustainable? Part One

Author: Steve Moskal

In an effort not to run on with a long blog, I’m going to divide this article into two parts. Check back in a week or so for part two.

 

According to GES’ recently published 2013 “Trend Tracker” when it comes to design, sustainability should be on the minds of exhibitors and how they relate to their customers. About sustainability, it reads:

 

“Having an eco-friendly event footprint might have been optional a few years ago. But now it’s often a must. Recycling has become a way of life for many of us, at home and on the job. The event industry is catching up - and customers are taking note of which brands are going green, which aren’t, and which say that they are going green but they’re not.”

Comments (0)
Number of views (426)

21

May

2013

Unexpected Item in the Bagging Area

Author: Steve Moskal

If you ask me, grocery store chains and some big box retailers are messing up big time.

 

Yep, messing up by relying on self-service checkouts.

 

We’ve all used them. For quick purchases they are great. You zip in, pick up some milk and a bag of cat food, swipe your debit card, and you zip out. You know the layout of the buttons on the machine by heart and every step is memorized so you don’t even have to wait for the prompts. Your fingers move about the screen with the familiarity of your TV’s remote control.

Comments (0)
Number of views (423)

18

Apr

2013

Don't Drive Thru Please!

Author: Steve Moskal

Hamburgers are all the rage in our town. In the last 2 years, 4 new restaurants opened specializing in various types of custom (higher end than fast food) burgers. This - if we add the 7 fast food restaurants and a dozen or so sit-down places where you can order a burger - brings the options for raising my cholesterol and body fat to an all time high.

 

Don’t get me wrong, I am not going vegetarian any time soon, but I seriously started to ask, what’s the difference, really?  I mean, I can drive-thru Mickey Dee’s and pay $1.25 for their fast, cheap version of a burger. So why fork over $5 or more for a burger at one of the new joints?

Comments (0)
Number of views (438)

14

Mar

2013

Again and Again, Then One More Time

Author: Steve Moskal

Leo Olson taught advertising in the Journalism Department at Northern Illinois University in DeKalb, Illinois during the 1970s and 80s. Although Leo passed away in 1989, he left behind a lasting legacy to thousands of J-students who passed through the doors of Cole and Reavis Halls. 

 

Through stories and instruction, Leo instilled in students the fundamental principles of what made good advertising. I hope there are still some grads around who shared some time with Leo, and remember him fondly.

Comments (0)
Number of views (471)

28

Dec

2012

First Blog: Baby Steps

Author: Steve Moskal

About ten years ago, a close associate urged me to start writing a book based on my experiences in sales and the trade show and event industries. I tried. There are several dozen pages along with edits and rewrites stored on my computer and backed up on a hard drive. I learned that being an author involves time and dedication to the task. When raising a family and running a business, those are two luxuries that are in short supply.

Comments (0)
Number of views (474)

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