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25

Sep

2020

Trying to Make Sense of All This, or Did the Exhibit Industry Have a Plan B?

Author: Steve Moskal

Crazy. Simply crazy times. Craziest time I have seen in our industry since Prairie opened our doors in June of 1994, or even earlier when I started in the trade show and event world in 1983.

 

Let me first say to anyone reading this, if you are affiliated with the trade show and event industries in any capacity, I hope you are healthy, staying safe and doing whatever it takes to keep your family and friends the same. The virus that shut the door on face-to-face marketing events in March continues to change the way we live, work, eat and play.

 

When Illinois started to quarantine on March 21, we all figured it would last just a month or two, cause a few delayed events and then be up and running again by Fall. Here we are in September and the only things up and running are online meetings and professional sports without spectators. I am tired of both.

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