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29

Feb

2016

Is It Getting Too Complicated to Remain Loyal?

Author: Steve Moskal

Having heard so much about the recent change in the Starbucks loyalty program, I was reminded why I decided to quit drinking coffee over 10 years ago. It just got too complicated.

 

No one seemed to be ordering a straight cup of coffee anymore. It started to include “shots” of this, “halves” of that and “skinnies” of those. There were coupons and punch cards and reusable travel mug discounts.

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