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3

Jan

2013

An Open Letter

Author: Steve Moskal

Dear Marketing Managers, Vice Presidents, CFOs and anyone associated with hiring personnel to manage trade shows and marketing events,

 

I realize the importance of trade shows varies from company to company and organization to organization. For some, it is the lifeblood of their marketing program and the way they either gather prospects or spend quality time with existing customers. For others, it seems just to be a necessary evil where they “have to show up because everyone else does” or a last minute decision as to whether it is in the budget or not.

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