“How do you use technology in your trade show program?”

That was the topic at the last meeting of the Midwest Exhibit and Event Professionals. The panel working through the discussion was comprised of two seasoned trade show coordinators, a consultant and an industry supplier.

There was discussion about using iPads to gather prospect data, the pros and cons of wireless internet on the show floor, and the potential cost saving involved in using large monitors for messaging as opposed to static graphics.