Sunday, May 26, 2019
    Back
   
Blog  >  Details
It Wasn't Raining When Noah Built the Ark

Published on Thursday, January 10, 2013

It Wasn't Raining When Noah Built the Ark

I recently met with a new client who was just hired by her company, and one of her job functions is to handle their modest trade show program. She is new to the trade show world and was very open to any advice I could offer.

 

We talked for awhile about typical issues such as the advantages of shipping “advance” to the warehouse versus shipping “direct” to the show site, consolidating shipments to save on material handling, and the pros and cons of renting a monitor as compared to owning and shipping their own.

 

As our discussion continued, it was apparent that her greatest concern was controlling costs. She asked if there was a single piece of cost-saving advice I could give her, what would it be? My response was simple - plan ahead!

 

You may have heard the saying that it wasn’t raining when Noah built the Ark - the importance of starting early in your show preparation is the key to cost savings.

 

The first step in planning a trade show timeline is to determine the deadline date for shipping your display properties in “advance” to the general service contractor’s warehouse. This date is typically 10 days prior to the show move-in date. Miss it by one day and you’ll pay a late fee.

 

Worse than that, you may have to ship “direct” to the show which requires delivery on a specific date and time. Freight carriers charge more for direct to show shipments because of this narrow time window for delivery, and the likelihood of driver waiting time to unload.

 

In addition, displays shipped direct to the show site actually get delivered to your booth space later than displays shipped to the warehouse. This can increase your labor expenses if the setup crew is kept waiting or if it pushes labor into overtime rates. Allow adequate time for shipping to save on freight and labor costs.

 

Costs for other show services also increase as time goes by. As an example, the Chicago Dental Society’s Midwinter Meeting opens on February 21st. If you order a bistro table and two stools online by February 1st, the cost is $507.85. Order them on February 2nd and the cost jumps to $708.25. Similar cost increases apply to items like carpet rental and card readers. It’s easy to see how quickly total costs can escalate by not ordering early.

 

It’s also important to start early on the graphic design process and graphic production. If a new exhibit is being ordered, time must also be allowed for exhibit design, fabrication and shipping.

 

Beyond reducing costs, planning ahead has the added benefit of reducing the stress level on all participants and generally results in a more successful show overall. If you want to control your exhibiting costs and have a successful trade show, remember to start your planning early - don’t wait for it to start raining!

 

Rain

 

 

 

 

 

 

 

Best Regards,

 

Tom Anton

 

Tom

 

 

 

 

 

Comments (0)Number of views (464)
Print
Steve Moskal
Steve Moskal

Steve Moskal

Other posts by Steve Moskal
Contact author Full biography

Full biography

Steve’s journey in the trade show and event world started in 1983 with one of the original Nomadic Display sales organizations in North America. In 1994, he co-founded Prairie Display/Chicago.

Steve was an Allied Board Member of TSEA (Trade Show Exhibitors Association) from 2007 to 2011 and recipient of the TSEA President’s Award in 2009. He also served as Financial Chair of the Midwest Exhibit and Event Professionals (formerly the Chicago chapter of TSEA) and as a commissioner with the Elmhurst Economic Development Commission from 2011 to 2016. Currently he is Vice President of Education for the Addison/Elmhurst, IL Toastmasters Club.

When not working with customers and co-workers at Prairie, you can find him trying to spend more time biking and pursuing other creative endeavors. Steve lives in Oak Brook, IL with his beautiful and equally understanding wife of 26 years, Shelley.

Steve is a graduate of Northern Illinois University, with a B.A. in Journalism and a Fine Arts minor.

x

Please login or register to post comments.

Name:
Email:
Subject:
Message:
x

Sign Up For Our Blog

«May 2019»
SunMonTueWedThuFriSat
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Recent Posts

Taking a Break and Finding New Fears
Sharing Anniversaries, Surviving Bumps and Looking Forward
Eyes on the Skies and Pass the Towels
Drayage is Everywhere
Exhibiting in the United States - a Whole Different World
There Goes the Neighborhood?
English Ivy and Creating Opportunities
Wait! Wait! No, Don't Wait
A Walk in the Woods (does a body and mind good)
Do You Need a Creative Kick?
Accidents and Trade Shows - They Happen. Are You Ready?
Is Your Competition Out-Gaming You?
Do You Know the "Basic 10"?
Expertise Needed in Aisle Eight
Planning Ahead Can Be Easier on the Feet
Has It Really Been This Long?
Wrinkled Fabric and Shipping Labels
Discovery! Is There an App For That?
The Trade Shows of September Come Early
I Got It. Sure You Do.
Viva La Difference
Prepare Yourself
We're Not Just Being Nosy
Is It Getting Too Complicated to Remain Loyal?
Lose Some Weight in the New Year
Establishing Budgets and Saving Money in 2016
So...
It's Cooler by the Lake
Training Your Exhibit Staff, Easy as 1, 2, 3, 4!
Time to Vent! (Or, Put That Linkedin Down)
Still Crazy
I Was Amazoned!
Don't Cut Off Your Nose to Spite Your Face (Or, Don't Let Material Handling Freeze the Sales Process)
The Case for Building a Better Treehouse
It Only Takes Money!
Nickels and Dimes
Kissing Frogs, Finding Princes and Trade Show Success
Tech Talk
Team Prairie
Connections
Check This Out
Going Smaller? Stay Realistic!
Captivate Like Elmore Leonard
Pixilated About Pixelation?
Can Event Marketing Be Truly Sustainable? Part Two
Can Event Marketing Be Truly Sustainable? Part One
Unexpected Item in the Bagging Area
Don't Drive Thru Please!
Again and Again, Then One More Time
Winter Blues and Convertibles
My Trade Show With Marilyn
A Must-Read For All Trade Show Exhibitors
It Wasn't Raining When Noah Built the Ark
An Open Letter
First Blog: Baby Steps
| Terms Of Use | Privacy Statement
Copyright 2012-2019 by Prairie Display/Chicago